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Problems Solved

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Finkraft helps enterprises achieve invoice data extraction & validation, and GST
input claim compliances at scale.

Problems Solved

tw_icon

Visualise Product

tw_icon

Get Better Tech

tw_icon

Go to Market

Finkraft helps enterprises achieve invoice data extraction & validation, and GST
input claim compliances at scale.

Client  Requirement

BCG collaborated with NRCTC, to work on India's largest infrastructure project. As part of this effort, we were engaged to design the interface for a Metro App. Our primary objectives for the design of the app were to maximize revenue generation through the app, generate user data to create a user heat map, and ensure that the app meets international standards that are commensurate with the project's importance and scale.

First Stop

We used competitive analysis and international benchmarking to define the three major parts of the Metro App's design: before, during, and after the journey. The app's features include ticket booking, navigating to the nearest station, journey details, SOS access, refreshments, transportation booking, and exploring nearby tourist establishments. Our goal was to provide a comprehensive and user-friendly experience that met international standards, ensuring the app's success in India's largest infrastructure project.

What we delivered

We tested various UI options to find the right visual language for the product, considering the preferences of consulting firms and bureaucrats. To help the agencies visualise the product, we presented a video and a mobile-simulated prototype, which secured their approval.

BCG's review: “The team’s UI/UX designers were highly skilled.”

NCRTC Metro App for BCG
NCRTC Metro App for BCG
NCRTC Metro App for BCG
NCRTC Metro App for BCG
NCRTC Metro App for BCG
NCRTC Metro App for BCG
NCRTC Metro App for BCG
NCRTC Metro App for BCG
NCRTC Metro App for BCG

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