prototype design for an health tech consumer app
Mr Pankaj Sindhu, a serial entrepreneur who already had two successful exits in his previous stint entered our lives with a new brief and a new startup WONDRx. WONDRx brings a connected healthcare experience to all stakeholders with its strong AI technology-based products.
Raised
$300k
Duration
3
weeks
Deliverables
2
The prescription
The founder of Wondrx prescribed us two tasks, to revamp their MVP level app and a new website which would gain confidence from investors for a Seed Round. We convinced Mr Pankaj that a fast and easy-to-use prototype is the right medicine for this case.
Diagnosis of the HealthCare Industry
The country has also become one of the leading destinations for high-end diagnostic services with tremendous capital investment for advanced diagnostic facilities.
India’s healthcare industry has been growing at a Compound Annual Growth Rate of around 22% since 2016. At this rate, it is expected to reach US $372 Billion in 2022.
In the Economic Survey of 2022, India’s public expenditure on healthcare stood at 2.1% of GDP in 2021-22 against 1.8% in 2020-21 and 1.3% in 2019-20.
More than 80% of all HealthCare diagnoses can be concluded within the first 20 mins.
From bad design, to good design
Solving for Retention
With severe constraints on time, they had to quickly design an app that would appeal to their investors for the foreseeable future and generate interest from them. Considering most medical apps only have less than 10,000 downloads, this would be a tall order (65% of them).
Prescription Storage
Wondrx wanted their customers to be able to access prescriptions through multiple channels, no matter how old the prescription. We made prescription storage systems and workflows that could be accessed from anywhere, such as WhatsApp, email, and calendars.
Fixing Product Communication
We wanted WONDRx to be about Diagnostic Experience. They needed to stand out from the pharma and doctor consultation space.
a difference made by two words:
Echoing their objectives and goals. We helped them create a program powered by IoT, which allowed them to save all customer prescriptions without using optical recognition systems. We created a prototype that incorporated the look and feel they wanted. These prototypes were then incorporated into their decks, and they were able to raise the US $300,000 for their upcoming round.
what they say
“The app design which came out was fantastic, they also helped us with the pitch deck design”
Co-founder of wondrx
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