Designing An Insurtech Platform
HealthySure had a vision of creating a brand-new product that would unify the entire health insurance experience.
When the two co-founders of HealthySure (Who were ex-hyperloop) approached us their brief was simple. The idea was to move quickly and capitalise on the Indian Insurance Opportunity.
Insurance tech is the fastest-growing fintech sub-segment in terms of market opportunity, growing at a CAGR of 57%.
More than 600 million people in India were Uninsured.
Insurance Sales can be promoted using frictionless UX as Buying Insurance is a “When” question and not why.
So we learnt these things from their pitch deck and we also analysed the current players in the market to analyse who is our audience.
B2B Web App
B2C Web App
Nocode Web App
After they did a competitive analysis we understood that the way to capitalise on this opportunity is to go after Medium size corporates and throw a fishing net for insuring employees of these corporates and up-sell any sort of wellness and complimentary services (Services complimentary to the business model of course)
Light at the end of the funnel.
The total deliverables translated into four core apps-
B2B Based Platform for Employers
B2C Platform for Employees
An experimental no-code-based quote maker for lead generation acts as the light at the end of the funnel.
We presented every deliverable in two weeks flat which enabled them to go to their technology partners faster than anyone else and this also helped them put a prototype of their product in the pitch deck and enabled their current investors to visualise the product before it hit the market.
"50 crores plus raised"
Healthysure became one of the most acclaimed Startups in this space.
what they say
“Their creativity and design skills were impressive! Their workflow and approach were amazing!”