prototype an ai based

mar tech platform

#MarTech #DataScience #BrandManagement

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Client

The Boston Consulting Group (BCG) is an international consulting conglomerate.

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Deliverables

Prototype and BRD Documentation.

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engagement

We worked on a fixed cost model
with limited scope and time.

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support and post design

We delivered a full product prototype within 3 weeks.

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The Goal

BCG (Boston Consulting Group) was looking to pitch an idea to an FMCG conglomerate to empower quicker decision-making across business lines using a state-of-the-art brand management tool. They needed to be able to showcase the app concept at an international event.

BCG also had yet to finish designing the core elements of their app. Data scientists brought the concept to life by data scientists to enable more expedient brand decisions across business verticals.

They had three objectives:

Objective 1: Data Visualisation

Providing visual, comprehensible translations of data and insights into impact across all trade channels would reduce decision-making delays from six months to just four weeks.

Objective 2: Designing Prediction Engine

Designing a prediction engine that could display predictive reports and insights across trading channels on an IPad app.

Objective 3: Multi Brand Support and Hierarchy

They also wanted a single user interface that could quickly be customised to meet various brands’ reports and data analyses.

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What TwoWords did

We came up with a Marvel prototype and a presentation video and provided on-premise support. The entire project was delivered in 21 days.

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Result

BCG’s CXO provided the approval that the team was seeking, and the product was sold for US $4 million.

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Visit the website BCG

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Anche i prodotti più innovativi hanno bisogno di un brand forte per ottenere buoni risultati di business

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L'immagine del tuo brand dovrebbe essere rivoluzionaria quanto il tuo prodotto

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L'immagine del tuo brand deve essere rivoluzionaria quanto il tuo prodotto

Multi Brand Support and Hierarchy

The goal was to design a user interface that could be customized to meet any brand and allow different brand managers to use the app to predict business decisions.

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Anche i prodotti più innovativi hanno bisogno di un brand forte per ottenere buoni risultati di business

Data Visualization

Understanding complex data and how it affects the brand across all trade channels. The goal was to reduce decision-making time from six months to four weeks.

Designing Prediction Engine

Coordinating how data and pricing forecasts would work across various trading channels and presenting its consequences on an iPad app.

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