Two words martech cover image

prototype for an ai based martech platform

BCG (Boston Consulting Group) was looking to pitch an idea to an FMCG conglomerate to empower quicker decision-making across business lines using a state-of-the-art brand management tool.

Raised

$1+

Million

Duration

3

weeks

Deliverables

2

Two words martech illusion

Brief

They needed to be able to showcase the app concept at an international event. BCG also had yet to finish designing the core elements of their app. 

Data scientists brought the concept to life by enabling more expedient brand decisions across business verticals. 

The app was to be designed in a very fast-moving environment with changes that came in every few hours as we had to coordinate with the London, New York, and Bombay Offices for approvals. 

So we shifted to a hotel near the BCG office in Bombay and lived with their analyst to execute this product in just 12 days.
The client was a 3 billion dollar conglomerate.

Two words martech illusion

Product Design

Prototype

Services
Two words martech portfolio image
Two words martech illusionTwo words martech illusion

objectives:

Seamless Visualisation of Data

Providing visual, comprehensible translations of data and insights into impact across all trade channels would reduce decision-making delays from six months to just four weeks.

Ideation and Design of an efficient Prediction Engine

Designing a prediction engine that could display predictive reports and insights across trading channels on an IPad app.

Multi Brand Support and Hierarchy

They also wanted a single user interface that could quickly be customised to meet various brands’ reports and data analyses.

Two words martech portfolio image
Two words martech portfolio imageTwo words martech portfolio image

results

BCG’s CXO provided the approval that the team was seeking, and the product was sold for $4 million.

what they say

"Bcg will be their repeat client for sure."

Data Science Head Martech

Data Science Head

Two words martech illusion
Two words martech cover image

prototype for an ai based martech platform

BCG (Boston Consulting Group) was looking to pitch an idea to an FMCG conglomerate to empower quicker decision-making across business lines using a state-of-the-art brand management tool.

Two words martech illusion

Raised

$1+

Million

Duration

3

weeks

Deliverables

2

Brief

They needed to be able to showcase the app concept at an international event. BCG also had yet to finish designing the core elements of their app. 

Data scientists brought the concept to life by enabling more expedient brand decisions across business verticals. 

The app was to be designed in a very fast-moving environment with changes that came in every few hours as we had to coordinate with the London, New York, and Bombay Offices for approvals. 

So we shifted to a hotel near the BCG office in Bombay and lived with their analyst to execute this product in just 12 days.

The client was a 3 billion dollar conglomerate.

Product Design

Prototype

Services
Two words martech illusion
Two words martech portfolio imageTwo words illusionTwo words illusion

Objectives:

Seamless Visualisation of Data

Providing visual, comprehensible translations of data and insights into impact across all trade channels would reduce decision-making delays from six months to just four weeks.

Ideation and Design of an efficient Prediction Engine

Designing a prediction engine that could display predictive reports and insights across trading channels on an IPad app.

Multi Brand Support and Hierarchy

They also wanted a single user interface that could quickly be customised to meet various brands’ reports and data analyses.

Two words martech portfolio image
Two words martech portfolio imageTwo words martech portfolio image

results

BCG’s CXO provided the approval that the team was seeking, and the product was sold for $4 million.

Two words martech illusionTwo words martech illusion

what they say

"Bcg will be their repeat client for sure."

Data Science Head Martech

Data Science Head

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