Simplifying GST Compliance and GTM

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Info

A user-first prototype transforming tax workflows for large enterprises, one invoice at a time.

Delivery

GTM and Product Design

FinTech - Taxation

Overview

Finkraft is an enterprise-grade SaaS platform built to tackle one of the most tedious challenges in corporate finance: GST reconciliation and Input Tax Credit (ITC) recovery. For large organizations dealing with thousands of invoices across categories like travel, logistics, and operations, the process is traditionally slow, manual, and error-prone.

Our role was to translate this complexity into a clean, scalable, and developer-ready product foundation—designed for accountants, optimized for speed, and aligned with Finkraft’s go-to-market ambitions.

Challenge

Reconciliation wasn’t just about matching numbers—it was about navigating fragmented data, ambiguous records, and inconsistent invoice behavior at scale.

Key pain points:

Travel-related invoices, often booked via third-party apps, lacked standardized data formats—leading to frequent ITC mismatches.
Finance teams struggled with visibility—having no central place to verify, audit, or correct exceptions.
Legacy workflows were spreadsheet-heavy, requiring finance teams to bounce between tools with little to no contextual feedback.
The platform’s early-stage nature required clarity of intent and design cohesion to guide both dev teams and GTM messaging.

The problem wasn’t just technical—it was cognitive. The design had to make sense to finance teams the moment they saw it.

Reconciliation wasn’t just about matching numbers—it was about navigating fragmented data, ambiguous records, and inconsistent invoice behavior at scale.

Key pain points:

Travel-related invoices, often booked via third-party apps, lacked standardized data formats—leading to frequent ITC mismatches.
Finance teams struggled with visibility—having no central place to verify, audit, or correct exceptions.
Legacy workflows were spreadsheet-heavy, requiring finance teams to bounce between tools with little to no contextual feedback.
The platform’s early-stage nature required clarity of intent and design cohesion to guide both dev teams and GTM messaging.

The problem wasn’t just technical—it was cognitive. The design had to make sense to finance teams the moment they saw it.

Reconciliation wasn’t just about matching numbers—it was about navigating fragmented data, ambiguous records, and inconsistent invoice behavior at scale.

Key pain points:

Travel-related invoices, often booked via third-party apps, lacked standardized data formats—leading to frequent ITC mismatches.
Finance teams struggled with visibility—having no central place to verify, audit, or correct exceptions.
Legacy workflows were spreadsheet-heavy, requiring finance teams to bounce between tools with little to no contextual feedback.
The platform’s early-stage nature required clarity of intent and design cohesion to guide both dev teams and GTM messaging.

The problem wasn’t just technical—it was cognitive. The design had to make sense to finance teams the moment they saw it.

Solution

We approached the project like building a cockpit—designed not for passive viewing, but for active control.

What We Delivered:

Tailored User Journeys: Mapped specific workflows for enterprise finance teams, with clear separation between reconciliation, review, and escalation steps.
Visual Reconciliation Environments: Instead of dry tables, we introduced layered visual cues (flags, risk indicators, audit trails) to help users act faster and smarter.
Functional Prototype: Built a high-fidelity, clickable prototype that not only demonstrated user flows but doubled as a spec doc for developers—bridging design and dev seamlessly.
GTM Narrative Integration: Highlighted key use cases—like travel invoice reconciliation—as anchor points for early-stage demos, pitch decks, and sales outreach.

Every element was designed to reduce noise, accelerate decision-making, and future-proof scalability.

We approached the project like building a cockpit—designed not for passive viewing, but for active control.

What We Delivered:

Tailored User Journeys: Mapped specific workflows for enterprise finance teams, with clear separation between reconciliation, review, and escalation steps.
Visual Reconciliation Environments: Instead of dry tables, we introduced layered visual cues (flags, risk indicators, audit trails) to help users act faster and smarter.
Functional Prototype: Built a high-fidelity, clickable prototype that not only demonstrated user flows but doubled as a spec doc for developers—bridging design and dev seamlessly.
GTM Narrative Integration: Highlighted key use cases—like travel invoice reconciliation—as anchor points for early-stage demos, pitch decks, and sales outreach.

Every element was designed to reduce noise, accelerate decision-making, and future-proof scalability.

We approached the project like building a cockpit—designed not for passive viewing, but for active control.

What We Delivered:

Tailored User Journeys: Mapped specific workflows for enterprise finance teams, with clear separation between reconciliation, review, and escalation steps.
Visual Reconciliation Environments: Instead of dry tables, we introduced layered visual cues (flags, risk indicators, audit trails) to help users act faster and smarter.
Functional Prototype: Built a high-fidelity, clickable prototype that not only demonstrated user flows but doubled as a spec doc for developers—bridging design and dev seamlessly.
GTM Narrative Integration: Highlighted key use cases—like travel invoice reconciliation—as anchor points for early-stage demos, pitch decks, and sales outreach.

Every element was designed to reduce noise, accelerate decision-making, and future-proof scalability.

Impact

Accelerated Product Readiness: The prototype served as a live blueprint for the engineering team—reducing back-and-forth and increasing development speed.
Improved GTM Clarity: The visual flows and specific use-case messaging helped align internal teams and sharpen positioning for enterprise outreach.
Scalable Foundation: The design system and journey logic created a repeatable model for future modules—allowing the platform to grow without redesigning core behaviors.
Bridged Design and Development: Proved that smart design isn’t just about how it looks—but about how fast teams can build, launch, and scale with confidence.

Accelerated Product Readiness: The prototype served as a live blueprint for the engineering team—reducing back-and-forth and increasing development speed.
Improved GTM Clarity: The visual flows and specific use-case messaging helped align internal teams and sharpen positioning for enterprise outreach.
Scalable Foundation: The design system and journey logic created a repeatable model for future modules—allowing the platform to grow without redesigning core behaviors.
Bridged Design and Development: Proved that smart design isn’t just about how it looks—but about how fast teams can build, launch, and scale with confidence.

Accelerated Product Readiness: The prototype served as a live blueprint for the engineering team—reducing back-and-forth and increasing development speed.
Improved GTM Clarity: The visual flows and specific use-case messaging helped align internal teams and sharpen positioning for enterprise outreach.
Scalable Foundation: The design system and journey logic created a repeatable model for future modules—allowing the platform to grow without redesigning core behaviors.
Bridged Design and Development: Proved that smart design isn’t just about how it looks—but about how fast teams can build, launch, and scale with confidence.