Maximizing Global Reach for Channel Partners

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Info

Scaling international distribution with precision-driven tools and actionable workflows.

Delivery

B2B Sales Platform

Microsoft Channel Ecosystem

Overview

HSV is a Microsoft-affiliated initiative focused on helping software resellers—VARs, SaaS providers, and cloud consultants—expand their global presence. With a mission to drive efficient distribution in North America and Europe, HSV needed a platform that wasn’t just functional, but strategically empowering. One that could turn its reseller ecosystem into a high-performance GTM engine.

We stepped in at the earliest stage—to shape product direction, define workflows, and design an experience that could serve hundreds of partners with speed, flexibility, and insight.

Challenge

Resellers had ambition, access, and products—but lacked the right digital infrastructure to move fast and compete globally.

HSV faced three core challenges:

Fragmented sales cycles: Prospecting, collateral creation, campaign management, and performance tracking lived in silos.
Inconsistent execution: Many partners relied on spreadsheets, email chains, and PDFs—slowing down go-to-market velocity.
Low engagement risk: Adoption hinged on creating immediate value, not just a feature list.
Adding to the complexity: The platform had to serve a global, multilingual audience—some enterprise-grade, others just getting started.

Resellers had ambition, access, and products—but lacked the right digital infrastructure to move fast and compete globally.

HSV faced three core challenges:

Fragmented sales cycles: Prospecting, collateral creation, campaign management, and performance tracking lived in silos.
Inconsistent execution: Many partners relied on spreadsheets, email chains, and PDFs—slowing down go-to-market velocity.
Low engagement risk: Adoption hinged on creating immediate value, not just a feature list.
Adding to the complexity: The platform had to serve a global, multilingual audience—some enterprise-grade, others just getting started.

Resellers had ambition, access, and products—but lacked the right digital infrastructure to move fast and compete globally.

HSV faced three core challenges:

Fragmented sales cycles: Prospecting, collateral creation, campaign management, and performance tracking lived in silos.
Inconsistent execution: Many partners relied on spreadsheets, email chains, and PDFs—slowing down go-to-market velocity.
Low engagement risk: Adoption hinged on creating immediate value, not just a feature list.
Adding to the complexity: The platform had to serve a global, multilingual audience—some enterprise-grade, others just getting started.

Solution

We built HSV’s platform as both a product and a playbook—infused with automation, intelligence, and intuitive design.

What We Delivered:

AI-Powered Setup Assistant: A conversational tool that guided resellers through onboarding, campaign setup, and asset generation using a template-first logic—reducing time-to-launch from days to minutes.
Modular Tool Stack: Created interconnected tools for lead prospecting, creative collateral assembly, drip campaign execution, and conversion tracking—each customizable to regional and product-specific needs.
Intelligent Workflows: Designed decision-tree flows that simplified complex user paths—helping partners navigate setup, segmentation, and performance tuning without needing a support desk.
Adaptive UX: Tiered user interfaces for beginner, intermediate, and enterprise users—ensuring value at every stage of partner maturity.

Rather than building “just another dashboard,” we created an operational layer for HSV’s reseller network—fluid, intelligent, and ready to ship.

We built HSV’s platform as both a product and a playbook—infused with automation, intelligence, and intuitive design.

What We Delivered:

AI-Powered Setup Assistant: A conversational tool that guided resellers through onboarding, campaign setup, and asset generation using a template-first logic—reducing time-to-launch from days to minutes.
Modular Tool Stack: Created interconnected tools for lead prospecting, creative collateral assembly, drip campaign execution, and conversion tracking—each customizable to regional and product-specific needs.
Intelligent Workflows: Designed decision-tree flows that simplified complex user paths—helping partners navigate setup, segmentation, and performance tuning without needing a support desk.
Adaptive UX: Tiered user interfaces for beginner, intermediate, and enterprise users—ensuring value at every stage of partner maturity.

Rather than building “just another dashboard,” we created an operational layer for HSV’s reseller network—fluid, intelligent, and ready to ship.

We built HSV’s platform as both a product and a playbook—infused with automation, intelligence, and intuitive design.

What We Delivered:

AI-Powered Setup Assistant: A conversational tool that guided resellers through onboarding, campaign setup, and asset generation using a template-first logic—reducing time-to-launch from days to minutes.
Modular Tool Stack: Created interconnected tools for lead prospecting, creative collateral assembly, drip campaign execution, and conversion tracking—each customizable to regional and product-specific needs.
Intelligent Workflows: Designed decision-tree flows that simplified complex user paths—helping partners navigate setup, segmentation, and performance tuning without needing a support desk.
Adaptive UX: Tiered user interfaces for beginner, intermediate, and enterprise users—ensuring value at every stage of partner maturity.

Rather than building “just another dashboard,” we created an operational layer for HSV’s reseller network—fluid, intelligent, and ready to ship.

Impact

Global GTM Deployment: Platform powered HSV’s go-to-market expansion across U.S., Canada, Germany, and the U.K.—enabling dozens of resellers to launch targeted campaigns in record time.
Funding-Backed Growth: Post-platform deployment, HSV secured a funding round, validating the product-market fit and the strength of the UX-led engagement model.
Platform Stickiness: Thanks to a conversational AI layer and intuitive design, partner engagement rose significantly, with high daily active use across cohorts.

This wasn’t just a launch. It was a turning point—where a smart platform turned scattered partners into a synchronized GTM force.

Global GTM Deployment: Platform powered HSV’s go-to-market expansion across U.S., Canada, Germany, and the U.K.—enabling dozens of resellers to launch targeted campaigns in record time.
Funding-Backed Growth: Post-platform deployment, HSV secured a funding round, validating the product-market fit and the strength of the UX-led engagement model.
Platform Stickiness: Thanks to a conversational AI layer and intuitive design, partner engagement rose significantly, with high daily active use across cohorts.

This wasn’t just a launch. It was a turning point—where a smart platform turned scattered partners into a synchronized GTM force.

Global GTM Deployment: Platform powered HSV’s go-to-market expansion across U.S., Canada, Germany, and the U.K.—enabling dozens of resellers to launch targeted campaigns in record time.
Funding-Backed Growth: Post-platform deployment, HSV secured a funding round, validating the product-market fit and the strength of the UX-led engagement model.
Platform Stickiness: Thanks to a conversational AI layer and intuitive design, partner engagement rose significantly, with high daily active use across cohorts.

This wasn’t just a launch. It was a turning point—where a smart platform turned scattered partners into a synchronized GTM force.