Digital Schbang of a Pharma Breakthrough

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Info

Shaping the digital GTM strategy for a category-defining healthcare product

Delivery

UI Design for Campaign and GTM

Pharma

Overview

Under strict NDA, we partnered with a leading global pharmaceutical brand to support the digital go-to-market strategy. This class of drug is considered a major breakthrough in its category, addressing one of the most pressing health concerns of our time.

Our task was to translate complex scientific insights into compelling, medically accurate digital content—crafted for healthcare professionals (HCPs), reviewed across multiple compliance layers, and built for both education and engagement.

Challenge

Working at the intersection of medicine, marketing, and regulation, the project demanded precision and patience.

Key challenges included:

Highly technical subject matter: Understanding the mechanism of action, therapeutic use cases, and market positioning of the molecule required deep immersion and scientific literacy.
Multi-stakeholder approval loops: Every asset had to be cleared by marketing, medical, legal, finance, and product leadership—each with unique and critical requirements.
Information overload for HCPs: The drug’s potential was immense, but only if communicated clearly and succinctly to clinicians juggling limited time and attention.
Zero tolerance for inaccuracy: Every word, graphic, and visual aid needed to align with regulatory standards and approved language—no room for interpretation.

Working at the intersection of medicine, marketing, and regulation, the project demanded precision and patience.

Key challenges included:

Highly technical subject matter: Understanding the mechanism of action, therapeutic use cases, and market positioning of the molecule required deep immersion and scientific literacy.
Multi-stakeholder approval loops: Every asset had to be cleared by marketing, medical, legal, finance, and product leadership—each with unique and critical requirements.
Information overload for HCPs: The drug’s potential was immense, but only if communicated clearly and succinctly to clinicians juggling limited time and attention.
Zero tolerance for inaccuracy: Every word, graphic, and visual aid needed to align with regulatory standards and approved language—no room for interpretation.

Working at the intersection of medicine, marketing, and regulation, the project demanded precision and patience.

Key challenges included:

Highly technical subject matter: Understanding the mechanism of action, therapeutic use cases, and market positioning of the molecule required deep immersion and scientific literacy.
Multi-stakeholder approval loops: Every asset had to be cleared by marketing, medical, legal, finance, and product leadership—each with unique and critical requirements.
Information overload for HCPs: The drug’s potential was immense, but only if communicated clearly and succinctly to clinicians juggling limited time and attention.
Zero tolerance for inaccuracy: Every word, graphic, and visual aid needed to align with regulatory standards and approved language—no room for interpretation.

Solution

Our design and strategy teams worked hand-in-hand with internal pharma teams and agency partners to create a digital foundation that could scale confidently, compliantly, and intelligently.

What We Delivered:

Visualized Scientific Content: Converted dense clinical data into digestible visuals and medical illustrations—helping HCPs understand efficacy, patient fit, and dosage logic in seconds.
Education-Led Microsite: Developed a streamlined digital platform as the campaign’s backbone—serving as both a resource hub and launchpad for awareness.
Approval-Friendly Formats: Crafted templates and visual systems designed to pass through medical, legal, and brand review without friction.

Our design and strategy teams worked hand-in-hand with internal pharma teams and agency partners to create a digital foundation that could scale confidently, compliantly, and intelligently.

What We Delivered:

Visualized Scientific Content: Converted dense clinical data into digestible visuals and medical illustrations—helping HCPs understand efficacy, patient fit, and dosage logic in seconds.
Education-Led Microsite: Developed a streamlined digital platform as the campaign’s backbone—serving as both a resource hub and launchpad for awareness.
Approval-Friendly Formats: Crafted templates and visual systems designed to pass through medical, legal, and brand review without friction.

Our design and strategy teams worked hand-in-hand with internal pharma teams and agency partners to create a digital foundation that could scale confidently, compliantly, and intelligently.

What We Delivered:

Visualized Scientific Content: Converted dense clinical data into digestible visuals and medical illustrations—helping HCPs understand efficacy, patient fit, and dosage logic in seconds.
Education-Led Microsite: Developed a streamlined digital platform as the campaign’s backbone—serving as both a resource hub and launchpad for awareness.
Approval-Friendly Formats: Crafted templates and visual systems designed to pass through medical, legal, and brand review without friction.

Impact

Enabled HCP Engagement: Created clarity around a revolutionary therapy, empowering healthcare professionals to evaluate and prescribe with confidence.
Became a Trusted Creative Partner: Our ability to balance science and storytelling under high scrutiny established long-term credibility with both client and agency teams.
Protected Under NDA: Specific outcomes, data points, and branding details remain confidential under strict non-disclosure terms.

Enabled HCP Engagement: Created clarity around a revolutionary therapy, empowering healthcare professionals to evaluate and prescribe with confidence.
Became a Trusted Creative Partner: Our ability to balance science and storytelling under high scrutiny established long-term credibility with both client and agency teams.
Protected Under NDA: Specific outcomes, data points, and branding details remain confidential under strict non-disclosure terms.

Enabled HCP Engagement: Created clarity around a revolutionary therapy, empowering healthcare professionals to evaluate and prescribe with confidence.
Became a Trusted Creative Partner: Our ability to balance science and storytelling under high scrutiny established long-term credibility with both client and agency teams.
Protected Under NDA: Specific outcomes, data points, and branding details remain confidential under strict non-disclosure terms.